Over 18 Years of Out-of-this-World,
Consistent, Internet Sales Results
Digital Resume
Florencio 'Flo' Lopez
(512) 265-6444 | flo@videoreals.com
John (Lucky) Luciano, Managing Partner/VP of Street Volkswagen, Volkswagen National Dealer Chairman and Flo, launch yet another, successful digital media campaign.
Experienced Marketing Strategist with Expertise in Finance and Storytelling
With over 15 years of experience in sales management, finance, and innovative marketing, I combine a strong foundation in F&I processes with a creative approach to digital strategy. As an F&I Business Office Management Certificate holder from American Financial & Automotive Services, Inc., I bring expertise in driving sales through customer-centric finance solutions while leveraging marketing tools like dynamic video content to elevate brand identity and engagement.
My proven track record includes building impactful social media strategies that connect with audiences, foster loyalty, and drive measurable results on platforms like Meta/Facebook, X/Twitter, LinkedIn, and Instagram. I’ve developed and executed creative marketing campaigns informed by market data and regional trends, increasing sales conversions and delivering ROI-driven outcomes.
A skilled collaborator and leader, I thrive in cross-functional environments, inspiring teams to achieve ambitious goals while maintaining budgetary discipline. As a six-time Digital Dealer Conference speaker, I’ve demonstrated my ability to adapt to evolving technologies and consumer behaviors, crafting integrated campaigns that resonate with modern audiences.
Passionate about innovation and storytelling, I combine marketing finesse with financial expertise to deliver fresh perspectives and measurable success to every project I undertake.
VideoReals.com
Digital Strategist
April 2023 to Present
Austin, Texas
(512) 265-6444
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Drive AI-powered digital campaigns that elevate client engagement through tailored strategies and data-driven insights.
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Design and execute social media campaigns that seamlessly integrate AI technology with compelling, brand-specific storytelling.
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Transform static visuals into dynamic, spokesperson-led video content to maximize audience interaction and drive conversions.
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Leverage AI analytics and reporting tools to continuously optimize campaign performance, delivering measurable growth in brand visibility.
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Interpret performance data to uncover trends and actionable insights, translating them into impactful strategies for campaign improvement.
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Use advanced tools like Google Tag Manager to track and monitor campaign success, ensuring consistent and optimal performance.
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Collaborate with creative teams to develop innovative storytelling frameworks that boost audience retention and engagement across platforms.
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Stay ahead of emerging social media and AI trends, incorporating new strategies to maintain a competitive edge in digital marketing.
What is a VideoReal? | Cancun, Mexico
Cavender Auto Group
Internet Sales Manager
November 2019 to March 2023
7625 North Loop 1604 East
San Antonio, Texas 78233
(210) 610-7807
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Directed a high-performing 15-person team across Internet Sales, BDC, Service, and Social Media, ensuring seamless operations and consistent results.
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Secured the #1 position within an 8-dealership group by achieving an industry-leading 17.2% closing rate on used car Internet leads (2021-2022).
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Oversaw a lead management system processing over 1,000 monthly inquiries, implementing strategies to maximize appointment conversions and sales efficiency.
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Designed and implemented data-driven dashboards to monitor KPIs, enhance team productivity, and drive measurable sales growth.
Showcase your sales staff and multiply your marketing reach
Showcase your sales staff and multiply your marketing reach
The Best Value in Advertising
Marketing? You don't need to be Steven Spielberg... Or Brad Pitt!
Street Automotive Group | Volkswagen | Toyota
Internet Sales Manager
November 2012 to November 2019
8707 Pilgrim Drive
Amarillo, TX 79119
(806) 350-8999
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Led cross-functional Internet Sales, BDC, and Social Media, ensuring cohesive strategy and seamless customer engagement across all digital touchpoints.
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Managed a high-volume lead pipeline of 1,100+ internet inquiries per month, streamlining response workflows and consistently converting leads to qualified showroom appointments.
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Developed and implemented custom performance dashboards, leveraging CRM and sales data to track KPIs, identify trends, and drive continuous team improvement.
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Collaborated with marketing and service departments to align digital campaigns with inventory and service offers, increasing customer retention and maximizing upsell opportunities.
Promote your inventory better than your competition.
Dick Poe Toyota
Finance Manager
June 2005 – July 2012
6330 Montana Ave.
El Paso, TX 79925
(915) 775-2000
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Delivered a consistent F&I department average of $2,740 PVR, ensuring steady profitability and robust performance across all product lines.
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Leveraged advanced strategies to achieve an average of 3.2 products per vehicle, driving revenue growth and enhancing customer value.
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Streamlined the sales-to-F&I process, reducing delays and improving customer wait times while maintaining an 84% CSI score.
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Cultivated strong relationships with lenders to provide competitive financing options, increasing customer satisfaction and boosting closing ratios.
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Developed and facilitated comprehensive F&I training programs for the sales team, promoting seamless product integration and stronger collaboration.
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Conducted detailed performance reviews and market analyses to uncover revenue opportunities and align F&I offerings with customer preferences.
