Lessons from Breaking Social Media Rules on National Techies Day

John Luciano knows about when tech innovation meets social media success—find out how you can harness both today!

As we celebrate National Techies Day today, it's a perfect opportunity to talk about the tech revolution and the lessons it offers to those of us working in creative and digital industries. In the same way technology continues to break barriers, so too can we reframe our approach to social media marketing. Just as the pioneers of the tech world didn't follow a rule book, neither should you when it comes to growing your online presence.

One of the best examples of how to do this comes from Chantel, a creator who recently grew her Instagram following from 25 to 100K in just over a month—by breaking all the traditional social media rules. Let’s look at five key takeaways from her success story that align with the tech world’s innovative spirit, especially as we recognize the importance of tech innovation on National Techies Day.

1. Break Traditional Rules, Just Like Techies Do

Tech advances happen when people think outside the box—whether it’s 3D printing sustainable homes or developing AI-driven solutions for complex problems. Chantel adopted a similar mindset in her social media growth. Instead of sticking to the "rules" of social media (posting consistently, using trending audios, creating short videos), she focused on longer content that resonated with her audience. The result? Explosive growth.

Tech innovation teaches us that if we want to stand out, we need to embrace the unconventional. Whether it’s starting a tech business or creating viral content, don’t be afraid to break the mold.

2. Focus on the 'Why' Before the 'How'

The tech industry didn’t grow by following a preset path; it grew because innovators asked important questions: Why are we building this? Why does the world need this technology? Chantel takes a similar approach with her content strategy, asking creators to define their purpose before thinking about tactics. Why are you creating? Who are you trying to reach?

For aspiring techies, this is a crucial mindset. Before diving into learning how to code or design, think about the problem you’re solving and the audience you want to serve. Only then can you create something that has lasting value.

3. Forget About Algorithms—Focus on Your Goals

The algorithms in social media are much like the rapidly evolving world of tech. It’s tempting to chase the latest trends, whether it’s a new programming language or a trending Instagram hack. But Chantel reminds us that this approach can backfire. She advises against creating content solely to fit what the algorithm wants, as this leads to inconsistency and loss of connection with your audience.

Similarly, in tech, chasing every new trend can leave you stretched too thin. Instead, tech pioneers focus on long-term goals and consistency in their innovations. Whether you’re building the next big app or growing your social media presence, focus on your larger objectives and stick with what works for your audience.

4. Master the Basics: Content Structure and Engagement

Techies build solid foundations—whether it's the architecture behind cloud computing or the basic framework of coding. Chantel advocates for a similar focus on structure in content creation. She advises breaking down videos into three essential parts: a hook to grab attention, valuable content, and a call to action (CTA).

In both tech and social media marketing, if you don't master the basics, the rest crumbles. Think of your content like an app—without a strong user interface and value-driven functionality, it won’t succeed. Apply the same logic to your social media content by making sure you’ve hooked your audience, delivered value, and given them a clear action to take.

5. Build a Community Through Transparency and Consistency

Tech companies, from startups to giants like Apple and Google, thrive by building strong, transparent communities. Whether it’s through open-source projects or regular updates about their progress, they keep users engaged and invested. Chantel follows this model by involving her community through transparency, showing behind-the-scenes footage, replying to comments, and staying consistent in her messaging.

As we celebrate National Techies Day, remember that success in both tech and social media requires community-building. By staying consistent and open with your audience, you can nurture a community that is excited about what you do and eager to support your journey.

The Techie Mindset in Social Media

As you celebrate National Techies Day, let’s take these insights and turn them into action. Whether you're a tech startup or a creative business, staying true to your goals while innovating is key. At VideoReals.com, we specialize in helping businesses think outside the box with AI-powered social media strategies that break through the noise and connect with your audience on a deeper level.

Ready to elevate your social media game? Get a personalized quote today and see how we can help your brand stand out and grow—just like Chantel did! - Flo | flo@videoreals.com