Lox and Loaded: Why Your Business Needs Daily Video Content (A National Bagel Day Lesson)

Happy National Bagel Day! 🥯

Just like a perfectly toasted bagel with all the right toppings, your business content needs the right ingredients to make an impact. Today, we're serving up some wisdom (courtesy of marketing legend Alex Hormozi) on why daily video content isn't just nice to have—it's essential.

The "Everything Bagel" Approach: SPCL

Alex breaks down influence into four key ingredients—what he calls SPCL (Status, Power, Credibility, and Likeness). Think of it like building the perfect bagel:

• Status: You control something people want (like the last Everything Bagel at the shop)

• Power: Your advice actually works—when people follow it, good things happen

• Credibility: Third-party proof that you're the real deal

• Likeness: You're relatable—authentically YOU

When you create daily video content featuring your business, your spokesperson, or even your mascot celebrating holidays like National Bagel Day, you're stacking all four of these elements. You're showing up consistently, building trust, and staying top-of-mind.

The Volume Game: Don't Be a Single-Serving Bagel

Here's the kicker: Alex's company posted 35,000 pieces of content this year. While that might sound overwhelming, the principle is simple—volume matters. He explains it perfectly: businesses posting one piece of content daily (365/year) while his team does 100x that volume... and gets 100x the prospects.

You don't need to post 35,000 videos (nobody does!), but you do need consistency. That's where VideoReals comes in. We create fun, engaging daily videos featuring your spokesperson or mascot in holiday tie-ins, educational content, and local community connections. You show up every day without the daily grind.

Interest Media > Social Media: Target the Right Dozen

Alex drops this truth bomb: "The content IS the targeting." The algorithm is so sophisticated now that it knows exactly who your content is for. If you're a local bakery posting about National Bagel Day, you'll reach bagel lovers. If you're a car dealership creating fun holiday content, you'll reach car buyers in your community.

Don't chase viral views—chase the right views. Alex highlights businesses doing over $1 million annually with less than 5,000 followers. Why? Because they created content directly valuable to their specific audience.

Your VideoReals Recipe for Success

Here's what we do differently: We help local businesses create authentic, personality-driven video content that ties into daily holidays, community events, and educational moments. Your customers get to spend time with you (or your fun mascot), building that crucial "likeness" factor while demonstrating your expertise.

Just like a bagel isn't complete without the perfect schmear, your marketing strategy isn't complete without consistent, engaging video content.

Ready to Rise? 🥯

Let's stop your content strategy from getting stale. Get your free VideoReals sample and see how easy it is to show up daily with content that's fresh, fun, and perfectly toasted for your audience.

[Get Your Free VideoReals Sample at VideoReals.com →]

Because in 2025, the businesses that win aren't the ones with the biggest ad budgets—they're the ones who show up authentically, consistently, and with a little bit of fun.

Now go celebrate National Bagel Day. You've earned it.

— The VideoReals Team